Our Story

We exist for food entrepreneurs who'd rather fire up the stove than fight with software. The truth? AI is no longer optional. Global chains are spending billions on tech to automate everything from ordering to marketing — and every day, independents without those tools fall further behind.

That's where we come in. SOUS gives you the same weapons as the big players, without the bloat or the budget.

2022

How it started

We launched our marketplace in order to build with our merchants and prove the market.

Founded by a team of passionate entrepreneurs, SOUS began with a mission to help restaurants grow their reach outside their four walls. From premium meal-kits of the best Michelin-starred restaurants, to unique products of the most premium culinary brands.

We launched our marketplace in order to build with our merchants and prove the market.

2025

How it's going

We evolved to a platform which powers culinary entrepreneurs to monetise their online engagement.

Our comprehensive platform is built for F&B entrepreneurs to sell, market, and reach their communities across the continent. Fully optimised, without forcing them to become digital experts.

We evolved to a platform which powers culinary entrepreneurs to monetise their online engagement.

Our comprehensive platform is built for F&B entrepreneurs to sell, market, and reach their communities across the continent. Fully optimised, without forcing them to become digital experts.

Now

Who we are

We've built a team of hungry, innovative foodies who want to make an impact.

With a mission-driven core team, we are constantly growing - not only as a business, but also individually. Nowhere else you find developers that used to work in Michelin-starred kitchens, as well as sales-reps that are private chefs in their free time. We know the user we build for, because they are amongst us.