Cases

Laymous

Lelystad

Spotlight helped Laymous increase visibility by 73% and drive more guests to visit

Interior of Laymous restaurant in Lelystad

+73%

Increase in map impressions

+152%

Increase in menu clicks

+44%

Increase in direction requests

From visibility to real guest action

Hard to control how Laymous showed up in search

Showing up in the wrong moments

Laymous appeared in search, but not always when it truly matched what guests were looking for.

Updating information took time

Getting descriptions, attributes and details right across platforms was manual and easy to miss.

The team had to explain what the listing didn't

Guests often needed extra context instead of understanding the restaurant right away.

Clear control over how the restaurant appears

Showing up when it actually fits

The listing now better matches what guests search for, bringing in more relevant traffic.

Easy to update and structure

With Spotlight, key information is managed in one place instead of scattered across platforms.

The listing helps guests decide

More people open the menu and request directions because they understand the restaurant faster.

The shift

Showing up for the right searches

Better search matches bring better guests

What they did

Made it easy to match what guests are searching for

More guests already know what they're looking for before they arrive. That makes service smoother for our team.

Laymous

Restaurant team, Lelystad

BISOUS

Amsterdam, Netherlands

189% more visibility, while spending less time on the phone.

How BISOUS reduced time on the phone and made it easier for customers to decide directly from Google, Maps and AI.

BISOUS Interior

+189%

Increase in map impressions

+31%

Increase in menu clicks

33%

Less time spent on the phone

From friction, to clarity at the moment of decision

Guests found them, but didn't have enough to decide

Visibility without enough context

BISOUS was being discovered, but the listing didn't give people enough to decide, leaving conversion on the table.

Decisions required extra steps

Guests had to click away, search further, or call to understand the menu, hours, and what to expect.

Basic questions turned into calls

Lack of clarity online led to hundreds of calls for basic questions, pulling the team away during service.

More people find them, and more people choose them

Clear presence in search

Map impressions grew by 189%, putting BISOUS in front of far more guests at the moment they're deciding.

Decisions happen on the spot

Menu clicks increased by 31%, as guests could explore dishes directly in Google instead of clicking away.

Basic questions turned into decisions

Call clicks dropped by 33%, as answers were already clear upfront, keeping the focus on service.

The Shift

From being found to being chosen

Complete Google profiles rank higher. And win more guests.

What BISOUS did

They made their listing do the work

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BISOUS

Amsterdam, Netherlands

NENI

Amsterdam

NENI expanded nationwide without adding operational pressure

By adding delivery alongside pickup, NENI turned local demand into nationwide revenue while keeping operations under control

NENI Amsterdam

+50%

Increase in holiday box revenue

+46%

Increase in average monthly revenue

+24%

Increase in Q4 revenue growth

From local pickup to nationwide delivery

Demand was there, but limited to one location

Pickup only

Guests could order, but only locally, limiting how far NENI could grow.

Hard to scale without pressure

Holiday boxes added pressure to daily service and were difficult to manage at higher volume.

Expansion meant more complexity

Reaching more guests required more coordination, making growth harder to manage.

Nationwide reach without adding complexity

Delivery added across the country

NENI could now serve guests beyond their local area through nationwide delivery.

Structured fulfillment at scale

Orders are handled in a way that keeps daily service running smoothly, even at higher volume.

More revenue from the same demand

Expanding reach led to 50% growth in holiday box revenue and higher monthly sales.

The shift

From local demand to nationwide revenue

What NENI did

Added delivery and structured how orders are fulfilled

El Puente

Eindhoven, Netherlands

El Puente grew revenue 6x while cutting workload in half

By moving everything into one system, El Puente saved time, reduced complexity and drove more revenue

El Puente

Revenue growth after simplifying operations

-50%

Less time spent managing tools and orders

€177K

Total revenue generated through the platform

One system that runs everything

Too many tools, too much manual work

Working across multiple systems

Orders, delivery and updates were spread across tools, making it hard to stay in control.

Dependent on external support

Changes required an agency, slowing things down and adding extra cost.

Time lost in daily operations

The team spent time switching between systems instead of focusing on the restaurant.

One system that runs everything

Everything managed in one place

Orders, delivery and updates are now handled from a single system.

Faster and easier to update

The team can make changes directly without relying on outside support.

More revenue with less effort

Simplifying operations reduced workload by 50% while revenue grew 6x.

The shift

From juggling tools to running everything in one place

Brut172

Reijmerstok, Netherlands

€70K in one day, while the restaurant was closed

Hans van Wolde, chef-owner of Brut172 (ranked #1 in the Netherlands), used SOUS' tools to turn a bold nationwide concept into a commercial success.

Brut172

€70K

Sales generated in a single day

1 day

Time needed to launch nationwide

600+

Guests served across two countries

From scattered setup to instant nationwide launch

Too many steps to turn an idea into revenue

Scattered tools and systems

Webshop, orders and fulfillment were spread across multiple tools.

Manual work for every order

Each order required hands-on coordination and extra effort.

No clear view on demand

It was hard to understand performance or act on what was working.

Revenue tied to pickup only

Sales were limited to local orders, generating €34K without broader reach.

One system to launch, sell and scale

Nationwide launch in a single day

Brut172 launched a limited concept across the country without delay.

Immediate demand at scale

Over 600 guests ordered across two countries within a day.

€70K in sales without extra marketing

The concept generated strong revenue without additional spend.

Everything runs in one place

Orders, logistics and operations are managed through a single system.

The shift

Revenue is no longer tied to opening hours

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Schmidt Zeevis

Rotterdam, Netherlands

With Spotlight, Schmidt Zeevis became discoverable in a new era of search.

How Schmidt Zeevis increased visibility across Google, Maps and AI by structuring their offering for modern search.

Schmidt Zeevis Rotterdam, Boat, fish

+25%

Increase in map impressions

+29%

More guests requesting directions

+11%

Increase in phone calls from search

From unclear search presence to clear guest intent

Visible, but not clearly understood

Showing up without clear relevance

The restaurant appeared in search, but not always when it mattered most.

Hard to understand the offering

Guests could not quickly see what Schmidt Zeevis was known for.

Limited insight into discovery

It was unclear which searches actually led guests to the restaurant.

Clear in search, easier to act on

Showing up for the right searches

Schmidt Zeevis now appears when guests search for what they actually offer.

Instantly clear to guests

The listing communicates the offering at a glance, helping guests decide faster.

More high-intent actions

Better search matching led to more direction requests and phone calls.

The shift

Schmidt Zeevis started showing up in the right searches

Clear restaurants match more searches

What Schmidt Zeevis did

Structured their offering for modern search

Grand Café JAN!

Wergea, Netherlands

JAN! reached 3x visibility on Google Maps with Spotlight

By making their restaurant easy to understand for Google and AI, JAN! turned visibility into visits

Grand Cafe Jan

Visibility on Google Maps

+200%

More guests exploring the menu

+19%

More guests getting directions to visit

What Spotlight changed for JAN!

Not visible enough when guests were searching

Guests needed to click through

People had to visit the website to understand the menu and concept.

Not everything was visible

Important details were missing or hard to find in Google.

Decisions happened later

Guests needed more steps before choosing or visiting.

Guests understand and act right away

Clear in Google and Maps

The menu and offering are visible where guests search.

More guests explore instantly

Menu clicks increased by 200%, showing stronger interest.

More guests getting directions to visit

Direction requests increased as guests decide without extra steps.

The shift

JAN! became clear in search

More steps can cost you guests

What Grand Café JAN! did

Structured their restaurant for Google and AI